Schibsted has decided to follow the international IAB standard "The Transparency & Consent Framework" (TCF), which is used to communicate a user's consent between different actors in the media industry.
In the months ahead, Schibsted will focus on developing and implementing the necessary infrastructure for TCF, and some of our brands are already live with TCF.Schibsted has until now operated on the side of TCF, but has always supported the need for an industry standard. The legal landscape is changing rapidly and we are confident that by implementing TCF and adapting to the rest of the market, we will create the best conditions going forward for Schibsted, our users, advertisers and partners. Schibsted's privacy policy remains unchanged with the implementation of TCF.
This means the following:
- Schibsted will implement TCF on all programmatic purchases
- Schibsted will have a slightly longer transition for IO/directly booked campaigns, which means that we enforce current agreements manually.
- If your choice of supplier supports TCF, our collaboration will continue unaffected. However, please make sure that your choice of supplier has a framework for TCF if you buy Schibsted programmatically.
- Schibsted will not be able to support suppliers or partners that do not operate within TCF. In practice, this means that suppliers who do not follow TCF will not be able to purchase Schibsted's inventory programmatically in the future. Should you choose to join TCF as a supplier or partner, we will reassess the situation.
We are aware that this may cause inconvenience for partners currently operating outside TCF; however, we still consider this to be the right way forward.If you have any questions regarding this, please contact Anders Enger - Head of Programmatic at Schibsted (anders.enger@schibsted.com)
We wish you a great day!