Dec 1, 2023 | News, programmatic
Schibsted has decided to follow the international IAB standard "The Transparency & Consent Framework" (TCF), which is used to communicate a user's consent between different players in the media industry. In the months ahead, Schibsted will focus on developing...
Jan 24, 2023 | News , programmatic
At Schibsted we want to make it easy for you as an advertiser, so we have gathered our best tips for your programmatic purchases: 1.Schibsted should be bought via private deals (PMP) rather than open auction. This is to ensure that all parties have the necessary control over what...
Dec 6, 2022 | News , programmatic
Browsers without third-party cookies are part of the new everyday life. Many browsers have already become very effective at blocking third-party cookies, such as Safari, which accounts for approx. 60% of all traffic on mobile. Without these cookies, advertisers often end up...
Feb 17, 2022 | News, programmatic, Schibsted
The cookie dies, and programmatic becomes more problematic. You can no longer use third-party data across publishers, and first-party data and logged-in ecosystems become even more important. Fortunately, we at Schibsted continue to talk about data - and work with data and...
