Browsers without third-party cookies are part of the new everyday life. Many browsers have already become very effective at blocking third-party cookies, such as Safari, which accounts for approx. 60% of all traffic on mobile. Without these cookies, advertisers often end up buying impressions blindly, to the extent that impressions can be bought at all. It is therefore important to ensure that we develop good solutions that make the cookie-less future easier for our advertisers
Jewgeni Sadowski, Business Developer Data
"In the industry, people have long talked about the challenges cookie death leads to, and there are several initiatives underway to develop alternative methods" , says Jewgeni Sadowski, Business Developer Data in Schibsted and project manager for the Adform collaboration.
"In Schibsted, we have now developed a new identity solution which will partly be able to take over the third-party cookie's previous functions within our own universe. We are very happy to now together with Adform be able to offer this solution to our programmatic buyers.”
So, what does this really mean for you?
This is what Anders Enger, Head of Programmatic at Schibsted, says about how this benefits our advertisers:
Anders Enger, Head of Programmatic
"When we now make our first-party IDs available, programmatic buyers will get more precise frequency management within Schibsted's own ecosystem and in environments without cookies, when they use Adform's programmatic buying platform. In addition, they get the opportunity for more effective campaign optimization on Schibsted's websites - all this in a still privacy-safe way.
We are now giving our advertisers even better conditions to succeed with their programmatic purchases at Schibsted!"
do you want to know more? Contact your customer manager in Schibsted or send an email to programmatic@schibsted.no