Feb 2, 2023 | News, Schibsted
For the second year in a row, Schibsted is a proud partner of MFO's award for Marketer of the Year 2022. The award differs from other awards in that it is the only one that focuses on the totality of the work a brand has done over the past year. We look forward to seeing this year's...
Feb 17, 2022 | News, programmatic, Schibsted
The cookie dies, and programmatic becomes more problematic. You can no longer use third-party data across publishers, and first-party data and logged-in ecosystems become even more important. Fortunately, we at Schibsted continue to talk about data - and work with data and...
Feb 8, 2022 | News, Schibsted, Video
Written by Jasmina Lie, Julie Januel-Nødtvedt and Helene Sandvik There is a high demand for Preroll on the market and one must therefore be early in planning the campaigns that will use the format on VGTV, but what is it really about preroll that makes the format so. ..
Feb 2, 2022 | News, Schibsted
Finally, we can say it out loud; we are done with 2021. Despite the fact that the corona fog has not completely lifted, it was a year that in many ways ended better than it started. At least for those of us who use everyday life to manage Norwegian advertising money in a fire ...
Dec 8, 2021 | News, Schibsted, Schibsted Bergen
Do you usually advertise on VG, FINN or in your local regional newspaper? Now you can take full control of your advertising with the Admarket self-service tool. Gain flexibility by planning, booking and following up your campaigns exactly when it suits you. Admarket is Schibsted...
Nov 3, 2021 | Content, News, Schibsted
The media trends you should look out for in 2022 Every quarter, Schibsted puts together a presentation in which we shed light on what we have been through in the past period, we look at actual consumer trends and which media trends we believe will affect us in the future. In addition...
Oct 27, 2021 | Content, News, Schibsted
In this interview, we get to know Hanne Eilen Lohne better. She is the newly appointed head of Business Strategy, a department that takes care of Agency Contact, which is the link between Schibsted and the media agencies, Revenue Management,...
Oct 14, 2021 | Content, News, Schibsted
For the fourth year in a row, the MFO Channel Battle was held at the Colosseum cinema. Schibsted competed against 9 other challengers in the battle for the best answer to what all marketers wonder; "Why should we spend our money on you in 2022?". Joining the fray were Google,...
Jul 13, 2021 | Case, Content, News, Schibsted
Schibsted's toolbox arrived godt to benefit when we were commissioned to help AXA Granola strengthen their position as part of the Norwegians' breakfast. In this case, we have used several different channels, among others Matkanalen (snapchat and linear TV), a ...
