For the fourth year in a row, MFO Kanalbattle was held at the Colosseum cinema. Schibsted competed against 9 other challengers in the battle for the best answer to what all marketers are wondering; "Why should we spend our money on you in 2022?
In the heat of the match were Google, TikTok, Facebook, Nent, Kontent, Snapchat, Aller, Egmont and Clear Channel, in addition to Schibsted who was voted out of the hall as this year's winner.
The press will be responsible for the revelations that change the lives of ordinary people
Schibsted's lecturer, Marte Berg, begins her speech by saying that she recently sat down at a customer dinner. There she is told by one of the guests that all the press is about is clicks and finances. She became so engaged that she stood to shout, because she thinks it shakes our basic principle. - It is to us people come for the latest news. We are the ones who will be responsible for the important revelations - those that protect individuals and expose abuse. That changes the lives of ordinary people.
Among other things, she is referring to VG's Corona special, which has become VG's most read case ever and praised by the health authorities as life-saving.
With us, you will also get tips on what to eat this weekend and where to go next time
Consumer journalism plays a very important role for Schibsted's newsrooms. Content marketing has not only contributed important revenue to the media houses. It also provides value for our readers, and creates impact for you advertisers. Which tent or swimming pool you should buy is also important to most people!
One case that proves that content marketing works is Volvo's collaboration with Partnerstudio and the podcast Forklart from Aftenposten. Volvo wanted to consolidate its position as a pioneer in safety. Schibsted got a family mother to tell how Volvo's technology was crucial when the family ended up in a dramatic traffic accident. The episode had over 45,000 downloads and an average listening time of 6 minutes!
In addition, an article was posted that was read by 280,000 people.
Furthermore, Marte highlights products such as Schibsted Match - a product that takes advantage of the fact that Schibsted has over 2 million logged-in users every day. Schibsted Match allows you to link your customer list, with our logged in users, and then show relevant ads! This is a godt example of marketing that uses Schibsted's 1st party data , a hot topic in the future as a result of new GDPR regulations.
We hope you enjoyed the presentation on Kanalbattle. If not, ask us to present it to you then right?
Contact your customer advisor in Schibsted or send us an email at sales@schibsted.com