Kim Brandsnes, Marketing Manager at Manta5, explains why he chooses to advertise at Schibsted to build his brand.
Small and medium-sized enterprises (SMEs) comprise 99 per cent of Norwegian businesses, around 700 billion in annual turnover and close to half of employees in the private sector, according to NHO.
Schibsted-customer Manta5 Norge AS is one of these. The company is Norway's only importer and distributor of the world's first water bike. The water bike or hydrofoil bike is environmentally friendly and is a great product for exercising and exploring the coast. Manta5 has used Schibsted 's media channels to promote this completely new category of leisure craft.
Small and medium-sized businesses are focused on and prioritized in Schibsted, says Marketing Manager Kim Brandsnes.
The platforms and solutions of Schibsted enable us to reach a large audience in many media to which we would not otherwise have access.
Schibsted "Its advantages are that it works in a forward-looking way with services and innovation in a media market that is undergoing major changes," says Kim. "The platforms and solutions allow us to reach a large audience in many media that we would not otherwise have access to. The reporting solutions that we get are neat and clear, and provide a godt insight into the advertising.
Presence in various channels gives good results
Kim says that the mix of being present on different channels, such as Schibsted, is something Manta5 will continue to do and is important in their strategy to build the brand going forward.
The campaigns we have purchased from Schibsted have yielded very large viewing figures and results that we are godt satisfied with.
It is important to be visible where the customers are
"Marketing is fresh. It's important to be visible and present on platforms that customers are on," says Kim. "If you are unsure and have little experience of where you should market, Schibsted will guide you to the right package and solution," adds Kim.
In Schibsted there are so many solutions for every budget and that is a great advantage. In my experience [Schibsted] does a job that gives good results for the money. All based on your own wishes.
What is branding?
Branding helps you make your company, products or services known. It also helps your customers understand why they should buy from you. Branding often involves adding a symbol, logo or specific colors to the product, service or company so that customers can easily recognize your products or services. With branding over time, you increase the possibility that customers will buy from you when, for example, you have an offer. Read more about branding here .
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